The Best Advice About How To Research An Employer Before An Interview You’ve Ever Heard
What makes their company unique?
Knowing the answer to this is a great way to show your interviewer that you’ve done your research. Their website is a great place to start, because companies want their customers to know what makes them special and why they should do business with them. This is often called the unique selling proposition(USP), and it’s all about how a company differentiates their product or service from the many other offerings in their industry. A company’s USP can usually be found in their mission statement or list of company values, both of which are typically in the “About Us” section.
What are their basic product offerings and/or services?
Before your interview, thoroughly comb through their website—it’s never a good idea to ask your interviewer questions that could be answered by perusing the website. So, in addition to knowing their USP, you’ll want to familiarize yourself with basic information like their most popular products and services. The more you know about the company, the more you’ll be able to avoid any potentially embarrassing moments that could make you look clueless or disinterested in the position.
How is the company doing?
You’ll want to know things like company size, where headquarters is based, its history, and how they are doing financially. Glassdoor is an excellent resource for this. Many larger companies have quarterly earnings and annual reports that are available to the public. If it’s a nonprofit organization, you can find loads of financial information that they are required by law to disclose.